2 articles: SMH and news.com.au - 10/08/10
http://www.news.com.au/features/federal-election/kevin-rudd-lands-un-job-report/story-fn5taogy-1225903350417The SMH story is framed by a photo of Rudd and UN Secretary-General Ban Ki-moon, and a quote to the left gives a quick sense of the article. This article is succinct and to the point, with no superfluous use of content or quotes which makes for an easy read.
The lead coherently explains the article’s topic – Kevin Rudd’s new UN role – and the following paragraphs give more detail. The story weaves in relevant quotes from Ban Ki-moon, and a hyperlink connects to a story on the UN News Centre website announcing the high-level UN global sustainability panel.
Background to the issue is provided with the mention that the UN position had recently placed a question mark over Rudd’s future. There is a hyperlink to an SMH article from one month ago which documents Rudd’s trip to Washington and speculates on the prospect he will take up an international position.
Quotes from a Rudd spokesman conclude the article and answer some lingering questions. “Related Coverage” and “Top Federal Election Articles” sidebars contain links to relevant articles and give readers the opportunity to view other government and election stories.
The news.com.au article contains similar content. However, the news.com.au story does diverge slightly with its inclusion of comment from Tony Abbott and Julia Gillard. Mr Abbott’s comments provide an antagonistic element which delivers audience appeal.
The “Election 2010 Campaign Map” and “Snapshot” of the election placed around the text provide points of interest, placing the article within the context of the election. As the election is very newsworthy, this is a smart move. All “Related Coverage” in the sidebar refers to Rudd or Labor. There is also scope for reader comments.
I believe that both articles were packaged well and the inclusion of additional multimedia content – such as photos, hyperlinks, linked coverage and election information – work very well to capture readers in the online domain.
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